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Use Metrics to Optimize Your Software Investment!

For more than a decade, the Applications of Software Measurement (ASM) conference has been the world’s leading software measurement event. Offering valuable insight from software professionals who have successfully used measurement to improve project productivity, ASM 2003 continues to set the standard for the movement toward accurate metrics by teaching delegates ways to effectively manage their software development projects.

And with a program that focuses on critical measurement topics, your attendance gives you practical tools and techniques to apply in your daily work activities as well as the ability to measure and demonstrate the results!


ASM 2003 topics include:

  • Measuring Software Quality
  • Software Estimation
  • Statistical Techniques
  • CMMI® and Agile Methods
  • Measuring Project Performance
  • Function Point Counting
  • Predictive Measures
  • Benchmarking Practices
  • Turning Data into Information

Who Should Attend ASM 2003

  • Software managers, development managers, and CIOs who need to increase quantitative control
  • Software engineers and developers seeking objective data about their projects and organizations
  • Practitioners who want to implement a software measurement program
  • Experienced metrics specialists and systems analysts who want to keep up with the latest advances
MESSAGE FROM THE CONFERENCE CHAIR
Dear Colleague,

I’d like to personally invite you to the 2003 Software Management and Applications of Software Measurement Conferences (SM/ASM 2003). We are particularly proud of the line-up of experts and practitioners that have been assembled for this year’s event, and I’m certain you’ll find it to be a first-rate educational experience.

As program chair, I was very fortunate to work with two of our industry’s best in putting together this conference: Beth Layman of TeraQuest and Esther Derby of Esther Derby Associates. My thanks to both of my teammates for the critical role they played in this winning conference agenda.

Sincerely,
Rick Craig
Conference Chair • SM/ASM 2003

Rick Craig is an experienced software manager, consultant, and lecturer. He's helped hundreds of companies improve the quality of their software in countries throughout Europe, Asia, Australia, and the Americas and has been a featured speaker at software conferences every year since 1983. Rick is a technical editor for StickyMinds.com and the co-author of Systematic Software Testing. Rick is currently a Colonel in the United States Marine Corps Reserve.

Co-Located with the Software Management Conference (SM 2003)
The side-by-side delivery of these two powerful conferences — ASM 2003 and SM 2003— covers the breadth of software management along with vital measurement activities to assess and improve results. Both conferences feature real-world coverage of the management and measurement experiences of leading software organizations. And your registration allows you to attend sessions from both conferences — resulting in even more valuable information! 


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Read What Past Applications of Software Measurement Delegates Had to Say...

There were excellent speakers with real-life experiences which they willingly shared. Also, I enjoyed the dual purpose of the conference.
Software Engineer
Synectics


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