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Keynote Sessions & Speakers
| Wednesday, June 4, 8:45 AM | Matching Software Measurements to Business Goals Victor Basili, University of Maryland
 To help them succeed, software managers must identify the most important measures, ones that can be implemented most cost effectively. Victor Basili presents a comprehensive approach that ties corporate goals to the software components that are critical to your business. Measurement efforts in the software domain have had limited success because the existing measurement approaches and techniques are not easily adapted to different organizations. Often, they take too long to implement, cost too much, and deplete resources from ''real work.'' These challenges require organizations to make tough decisions specific to their own circumstances, especially within the context of their business objectives.
Victor Basili is a professor of Computer Science at the University of Maryland, and one of the founders and principals in the Software Engineering Lab (SEL). He works on measuring, evaluating, and improving the software development process and product, and has consulted for many organizations. A renowned author in the area of software engineering, Victor is co-editor-in-chief of the International Journal of Empirical Software Engineering.
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| Wednesday, June 4, 3:45 PM | What Can Software Managers Get Out of Agile Methods? Robert C. Martin, Object Mentor Inc.
 The literature related to eXtreme programming and agile method has concentrated mostly on programmers, business analysts, and end users. But what do managers get out of these methods, and why should they support them? The fact is, agile projects provide managers with something they might not be familiar with — timely, accurate, and valuable data! Robert Martin demonstrates how an agile project creates a stream of data regarding the health and progress of the project. Data types include a metric called velocity that uses storyboards and iteration, as well as one that measures the number of storypoints (measures of work) remaining. He also shows you what the data consists of and how it can be used.
Robert C. Martin has been a software professional since 1970 and an international software consultant since 1990. He’s founder and president of Object Mentor Inc. and author of the best-selling book Designing Object Oriented C++ Applications using the Booch Method. He’s also co-author of the book XP in Practice, and in 2002 he published Agile Software Development: Principles, Patterns, and Practices. In addition to other editorial duties, Robert has published dozens of articles in trade journals, and is a regular speaker at international conferences.
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| Thursday, June 5, 8:30 AM | Building the IT Performance Management Program: A Software Perspective Len Bergstrom , Gartner Measurement
 Practitioners use measurement as a management tool to prioritize performance issues and as a communications vehicle to discuss the value of IT with major stakeholders. And since IT provides support for the entire enterprise, management must focus on the systems and services that are most important. An IT Performance Management (ITPM) system is a high-level measurement that links IT activities to business results. This session explains how to put a holistic, balanced set of measures in place to define the characteristics of superior performance and identify drivers that deliver it. Len Bergstrom illustrates how measurement systems must adapt to a changed set of requirements, and he presents case studies of successful implementations.
Len Bergstrom is senior vice president of Gartner Measurement and the founder of IT Measurement Services at Gartner. During the past two decades, Len has spoken at numerous industry conferences and user groups. An accomplished writer, he is frequently quoted in articles published in trade magazines such as FORTUNE, Forbes, Datamation, COMPUTERWORLD, and InformationWEEK. Len holds a bachelor’s degree from Yale University.
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| Thursday, June 5, 3:15 PM | Negotiating for Effective Software Project Sponsorship Payson Hall , Catalysis Group, Inc.
 While project management has received increased attention during the past 10 years, there are limits to what project management practices can do for an organization without effective project sponsorship. A project’s sponsors are responsible for establishing goals and organizational priorities, and while effective project sponsorship is critical to project success, it remains difficult to secure. This presentation explores the essential nature of sponsorship. Payson Hall not only examines the role and responsibilities of the project sponsor, but he also explains how to ask for sponsorship and what you can do to engage sponsors throughout the project.
Payson Hall is a consulting systems engineer and project management consultant from Catalysis Group, Inc. in Sacramento, California. Formally trained as a software engineer, Payson has performed and consulted on a variety of hardware and software systems integration projects throughout North America and Europe during his 20-year professional career. He has been a featured speaker on the topics of systems integration, project management, and risk management.
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Creating a Great Team: Ready, Aim, Hire! Johanna Rothman, Rothman Consulting Group, Inc.
 Assembling the right mix of people for your software team can have a tremendous impact. If you rely only on years of experience, tool experience, a degree, or other general characteristics, you’ll shortchange your team. Technical experience is not just a function of time; it’s also a function of skills a candidate has learned, and how he or she applies them. Johanna Rothman teaches you to discern whether a potential candidate will make the grade — or will clash with your group — by examining whether his or her experience consists of functional skills, product domain knowledge, tools, or industry expertise. She’ll also give you questions to ask to determine whether a candidate has actual experience or is merely inflating his or her qualifications.
Johanna Rothman observes and consults on managing high-technology product development, working with clients to increase their effectiveness as organizations and as managers. Johanna has written numerous articles and is a columnist for Software Development and StickyMinds.com. She also publishes “Reflections,” an acclaimed quarterly newsletter about managing product development. Johanna is also a member of the clinical faculty of The Gordon Institute at Tufts University, a practical management degree program for engineers.
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