Information for Prospective Sponsors & Exhibitors

The demand for software test automation tools and services continues to grow at a rapid pace of 30% or more per year as software engineers are faced with the need to perform testing more thoroughly and quickly than ever before. Recent studies indicate revenues for software test automation tools will rise to over $2 billion in 2004. With eBusiness and eCommerce being the real driving forces in businesses today, more and more companies are testing to reduce big risks — and even bigger problems. The Software Test Automation Fall 2001 Conference will address critical test automation issues — with a focus on Web/eBusiness Testing

Conference Program Overview
The Software Test Automation Conference provides you with:

• High-leverage access to a targeted audience of, software test automation buyers and decision-makers seeking solutions.
• Dedicated blocks of EXPO time running free of competing presentations.
• Nightly reception held in the Exhibit Hall.
• Pre-conference exposure to thousands of potential clients via direct marketing channels and advertising (paper and electronic) in leading IT publications.
• "Hot Topics" in Web testing, performance, reliability, scalability, security, process, and more!

The EXPO, August 29-30, 2001, provides high-leverage access to Software Test Automation Conference delegates. Companies with automated testing products and services benefit from direct sales interaction with a highly targeted and motivated audience -- the majority of whom spend at least 60% of their work effort managing or implementing software testing. products.

Take Advantage of This Opportunity to:

• Develop qualified sales leads from a highly targeted and focused audience of software technology professionals
• Increase visibility and build brand awareness for your products and services
• Develop new distribution channels
• Network with key industry experts, speakers, and vendors

For Exhibit Package Details
To learn more about becoming an exhibitor at Software Test Automation Fall 2001, you may contact Lynn MacEwen, SQE’s Corporate Relations Manager, at (904) 278-0524 ext. 207 or email her at lmacewen@sqe.com.

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